The sky decides a lot for you, from the difficulty of a long commute to whether a wedding planned for six months or more will be cancelled or not. Whether the College Football Playoff game you've been hoping for all season experiences a weather delay or gets moved to a different day altogether. Even when you're at home, weather can force you into a shelter or make you homeless altogether. Weather is an enormous influence on daily life that is whittled down to small talk.
Nearly all weather apps on the market are just repackaged versions of the same thing. A set of numbers laid out in different ways, with no context or definitions or anything beyond icons, abstract graphs, and numbers. Even new entrants to the market still take this generic approach, prioritizing customizability or color scheme or layout over utility for a person's daily life. Those many variations of the same broadcast, one-to-many approach cannot figure out what a given weather forecast means to you. To your day, to your plans, to the things and places you care about. Instead, you're forced to constantly, day after day, do the math yourself of what the forecast means for you and whether you should be concerned or not. Why should you?
Stormwell Labs wants to change how people use atmospheric information, from something you read and decode into something that already understands you and filters out what doesn't apply to the activities that matter most. High quality, personalized weather for everyday Americans and a public that comes away understanding weather and climate a little better thanks to it.
None of this needs new data. The National Weather Service and commercial entities have invested a great deal of scientific research, financial resources, and other capabilities into improving our observation and understanding of the atmosphere, but Stormwell Labs believes this data is not being used to its full potential.
The consumer side of the field of meteorology is best served by turning away from the existing paradigm toward a new one, one that doesn't require a meteorology degree or storm chaser friend to understand and use accurately.
And this paradigm will bring meaningful reduction to the false positives and negatives that ail public perception of meteorological accuracy, which is often caused not by the particulars of extreme weather events or their warnings, but the basic everyday lived experience of weather.
Stormwell Labs LLC is an independent company founded by Nick Iglehart, a meteorology student at the University of Oklahoma in Norman. Everything we build comes around to one idea, that meteorology should work for you, and not the other way around.
Questions, or just want to talk weather? comms@stormwelltech.com